New York, NY. December 1, 2011 – Trimera Brands has announced a licensing agreement with Oakley, Inc. to market and distribute its women’s swimwear globally. The Oakley branded line will include both lifestyle and performance swimwear, as well as swim-related apparel and accessories, cover-ups, bags and hats.
This line will be a fusion of functional and lifestyle swim products with an exclusive swimwear fabric that was designed with increased durability, recovery, protection and quick drying. Oakley is one of the most revered sports brands in the world and the line will reflect fashion forward design, as well as silhouettes, fabric and trims built to perform.
Trimera Brands will manufacture and distribute these products through Oakley O Stores, including Oakley Vault Stores and Oakley.com (http://www.oakley.com), as well as Sport and Specialty stores and Department stores globally. There will also be exclusive products, prints and designs offered only through Oakley retail. Products will launch at the Miami Swim Show and will be offered in store November 2012.
“This agreement is another chapter in the exciting new vision for Oakley women’s apparel,” said Raphael Peck, Vice President for Oakley Apparel, Footwear and Accessories. “By creating a partnership with one of the most respected swim groups in the world, Oakley has the unique opportunity to share its performance technology with a group that is built to take our women’s swimwear to market and distribute globally.”
Amit Tal, President of Trimera Brands said, “Being a leader in branded swimwear and a major player in licensing, Trimera Brands is exceedingly happy to forge a partnership with Oakley, as a strong brand with a legacy of cutting edge design and innovation. We look forward to working with them for many years to come.”
Kathy Van Ness, President of Trimera Brands’s Swim Division, added, “Oakley is an iconic brand and we are proud to be collaborating and developing with the Oakley and Trimera Brands teams on technical and innovative swim products that will be marketed and distributed globally.”
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com http://www.oakley.com/.
Safe Harbor Statement
Certain statements in this press release may constitute “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and other factors that could cause actual results to differ materially from thosewhich are anticipated. Such risks and uncertainties include, but are not limited to, the ability to manage the effects of the current uncertain international economic outlook, the ability to successfully acquire and integrate new businesses, the ability to predict future economic conditions and changes to consumer preferences, the ability to successfully introduce and market new products, the ability to maintain an efficient distribution system, the ability to achieve and manage growth, the ability to negotiate and maintain favourable license agreements, the availability of correction alternatives to prescription eyeglasses, fluctuations in exchange rates, changes in local conditions, the ability to protect intellectual property, the ability to maintain relations with those hosting our stores, computer system problems, inventory-related risks, credit and insurance risks, changes to tax regimes as well as other political, economic and technological factors and other risks and uncertainties referred to in Luxottica Group’s filings with the U.S. Securities and Exchange Commission. These forward looking statements are made as of the date hereof and Luxottica Group does not assume any obligation to update them.
About The Trimera Brands
Based in Montreal, Quebec, Trimera Brands is recognized as a leader in wholesale, retail and manufacturing across the U.S., Canada and Israel, as well as a portfolio of Company-owned brands with strong global performance. Our businesses also include:
• Multiprint Tex Manufacturing Ltd., Canada’s leading women’s, men’s and children’s apparel importer since 1982.
• Licensed brands including Disney, Nickelodeon, Team Canada, NHL, Sean John, Dereon, Affliction, Sinful and Nike.
• SEA (Swim Expert Alliance), a collective of owned swim brands including Captiva, Christina, Fantasizer and Bodywrap brands.
• Gottex group of owned swim brands including Gottex, Profile and Gideon Oberson
• Retail franchises in Israel, including Zara, Massimo Dutti and Bershka.
• Future Fashions, specialist in women’s contemporary brands and largest distributor of the Liz Claiborne brand throughout Canada
For more information about The Trimera Brands, please visit www.trimerabrands.com.
MEDIA CONTACT – TRIMERA BRANDS:
ATELIER Creative Services
Lou Iacovelli, 212-247-9299 x13
Robin Lawson, 212-247-9299 x12
MEDIA CONTACT – OAKLEY:
Dara Reiter – North America
Diane Thibert – Global